Skye Jethani Reflections @ Story 09
Consumerism Worldview
1. I am the center of the universe
2. I have unmet desires
3. There is a pill, person, procedure or program to help me with any problem that I have.
4. Jesus is a commodity
We have made Jesus into a means to an end instead of THE END.
We have a choice every weekend where we can educate or illuminate…to teach or preach. We can help people get through this life, or help them see another Kingdom, a Kingdom they say that they believe in, but need an imagination to see.
Fatal Flaws in “Instructional Preaching”
1. It doesn’t work in crowds. People don’t retain information.
2. It doesn’t challenge people’s perceptions of reality
There is a difference between preaching and teaching.
Kuros – preaching, announcing, gives a glimpse of another reality
Preaching requires experiential knowledge
Didakeo – teaching, conveying instruction
Teaching requires a basic set of knowledge and skills
Instructional preaching is really just teaching.
We need to PREACH on the weekends, and require people to use their imagination. We need to do our teaching elsewhere.
Skye’s book is a must read…see side bar for quick link to Amazon.
What kind of preacher are you? – Stacy Spencer @ Story 09
Stacy referenced a contemporary of his in describing the five types of preachers.
1. The Comfort Dispenser – Gives Tylenol to cure all ills
2. The Pedantic Scholar – Waxes eloquently in order to impress
3. The Social Prophet – Sees the ills of society and cries
4. The Bible Repository – They know the book, but do they know the God of the book
5. Incorporates all four – Strive to be five
Always reflect on these things when preparing a message:
1. Why should I listen?
2. How are you introducing the text to the dilemma
3. Put people in the movie, help them become part of the text
4. Is there a common thread throughout the message? There should be no waste.
5. There MUST be redemption in your story.
Touch Millions With Mediocrity or A Few With…
Ignore Seth Godin’s Title…Halloween has little to do with the nugget of truth he reveals at the end.
Seth’s Blog: Why celebrate Halloween?
Why celebrate Halloween?
Because everyone else does.
Why believe that people once put razor blades into apples and you should only eat wrapped candies? Because everyone else believes it (it’s an urban legend).
Most of what we believe is not a result of direct experience (ever seen an electron?) but is rather part of our collection of truth because everyone (or at least the people we respect) around us seems to believe it as well.
We not only believe that some brands are better than others, we believe in social constructs, no shirt, no shoes, no service. We believe things about changing our names when we get married or what’s an appropriate gift for a baby shower.
This groupthink is the soil that marketing grows in. It’s frustrating for someone who is hyper-fact-based or launching a new brand to come to the conclusion that people believe what they believe, not that people are fact-centered data processing organisms.
Sure, it would be great to have an organization that enjoys the advantage of everyone believing. Getting from here, to there, though, requires stories, emotion and ideas that spread. Organizations grow when they persuade a tiny cadre to be passionate, not when they touch millions with a mediocre message.